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Order by 18 Dec. for Christmas delivery. Click to learn more.    
Our stores have now reopened. Read our Covid update.   


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In with the old. Out with the new. 

It’s never been easier to trade in & upgrade your old device and lower the cost of a new one.

Trade-in your device and receive instant in-store credit towards the purchase of your new Apple device a 2 year guarantee, included at no extra cost.

How Does It Work? 

Use our online calculator to receive an estimated trade-in value. Alternatively, visit your local store and speak to one of our local Apple experts.

Use the criteria below to make sure your device is eligible and qualifies for trade-in, then take a moment to consider which new device would be right for you.

Bring your old device to your local iStore store so we can perform a quick check, and instantly receive in-store credit towards your new device.

How Much Can I Get? 

Tell us about your device by using our online calculator and receive an estimated trade-in value. Alternatively, pop straight in-store and speak to one of our local Apple experts who will guide you through the trade-in process from start to finish.

Before you bring the device to your local iStore, please make sure to delete all your data.

Does your device qualify?

To receive your credit for trading in your old device, you must be able to tick off all of the following…

Now to choose something new.


Save up to £270 on a new iPhone, When you trade in.1


Save up to £234 on a new iPad, When you trade in.2


Save up to £594 on a MacBook, When you trade in.3


Find your iStore 

Your friendly, local
Apple experts.

We have 10 stores nationwide with Apple experts that can help you find the right product, or fix a broken one.

Learn More
Relax, we’ve got it covered.
Our 2 year warranty is included for free

For your new Mac, iPad, iPhone, Apple Watch, HomePod & AirPods. 

Learn More

Find an iStore

Find your local Apple Expert,
All of our stores are open. 

Learn More

Have questions?

What Can I Trade In?

Any Mac, iPad or iPhone can qualify for trade-in, it just has to meet the qualifying criteria outlined above.

Is it ok if my device is engraved?

Unfortunately, we are unable to accept any device that has been engraved/personalised for trade-in.

Do I need to bring any ID

Yes. Please bring along a valid form of identification when completing your trade-in offer.

Will I be required to agree to anything

Yes. You will be required to agree to the terms and conditions when completing your trade-in at your local iStore.

Will my online valuation be the same when I visit my local iStore?

Your online and in-store valuations may vary.

Can I trade-in online

Trade-in is only available in-store. You can receive an online valuation, but you must trade-in and complete the purchase of your new device at your local iStore.

1iPhone price applies to iPhone XS, 256GB with unlocked SIM, in good condition.

2iPad price applies to Apple iPad Pro 10.5 WiFi 512GB, in good condition.

3MacBook price applies to MacBook Pro 15-inch, Core i7 A1707 15″ 3.1GHz 16GB 256GB Touch Bar Mid 2017 in good condition.

Please not these prices are estimated, and are on the assumption that all accessories are included & the device is on good cosmetic condition. Final quotes will be given when the device is checked in store. These prices should be used as a guide only.

How Do I Delete my iOS Data

Use these steps to remove your personal information from a iOS device.

If you still have your iOS device

Before you sell or give away your device, you should remove your personal information. You shouldn’t manually delete your contacts, calendars, reminders, documents, photo streams, or any other iCloud data while you’re signed in to iCloud with your Apple ID. This would delete your content from the iCloud servers and any of your devices signed in to iCloud. Follow these steps:
  1. If you paired an Apple Watch with your iPhone, unpair your Apple Watch.
  2. Back up your iOS device.
  3. Tap Settings > iCloud. Scroll down and tap Sign Out. In iOS 7 or earlier, tap Delete Account.
  4. Tap Sign Out again, then tap Delete from My iPhone and enter your password.
  5. Go back to Settings and tap General > Reset > Erase All Content and Settings. If you turned on Find My iPhone, you might need to enter your Apple ID and password.
  6. If asked for your device passcode or Restrictions passcode, enter it. Then tap Erase [device].
  7. Contact your carrier for help transferring service to a new owner. If you aren’t using a SIM card with your device, you can contact them to get help transferring service to the new owner.

If you no longer have your iOS device

If the steps above weren’t completed and you no longer have your device, use these steps:
  1. Ask the new owner to erase all content and settings using the above steps.
  2. If you’re using iCloud and Find My iPhone on the device, sign in to, select the device, and click Erase. After the device has been erased, click Remove from Account.
  3. If you can’t follow either of the above steps, change your Apple ID password. This won’t remove personal information that’s stored on your old device, but it will prevent the new owner from deleting your information from iCloud.
  4. If you’re switching to a non-Apple phone, deregister iMessage.
  5. If you’re using Apple Pay, you can remove your credit or debit cards at Choose Settings to see which devices are using Apple Pay, then click the device. Next to Apple Pay, click Remove.

How do I delete my data on a Mac?

What to do before selling or giving away your Mac

When you get ready to sell or give away your Mac, there are some steps you should take. You’ll want to back up your computer, disable some features and services, and erase the hard drive. This article shows you the steps you should follow.

Moving to a new Mac?

Learn how to move your files to your new Mac. Do this before you erase the hard drive or follow any other steps.

Create a backup

Be sure you have an up-to-date backup of your important files and data. Learn how to back up your data in OS X.

Sign out of iTunes

Open iTunes. From the menu bar at the top of your computer screen, choose Store > Deauthorize This Computer. When prompted, enter your Apple ID and password. Then click Deauthorize. Learn more about deauthorizing your computer using iTunes, including how to deauthorize all the computers you’ve used with your iTunes account.

Sign out of iCloud

If you use Find My Mac or other iCloud features on your Mac, you should first archive or make copies of your iCloud data. After that, choose Apple Menu > System Preferences, click iCloud, and then deselect the Find My Mac checkbox. Finally, sign out of iCloud. In System Preferences, click iCloud, and then click the Sign Out button. When you sign out of iCloud, you’re asked whether you want to remove iCloud data from your Mac. Your iCloud data will remain on any other devices that are using the same Apple ID.

See if you’ve registered your computer with Apple Support

Sign in to with your Apple ID and remove the computer if you see it listed there.

Sign out of iMessage

If you’re using OS X Mountain Lion or later, sign out of iMessage. In the Messages app, choose Preferences > Accounts. Select your iMessage account, then click Sign Out.

Erase and reinstall OS X

To reformat your hard drive and reinstall OS X, follow these instructions. After you reformat your hard drive and reinstall OS X, the computer restarts to a Welcome screen and asks you to choose a country or region. If you want to leave the Mac in an out-of-box state, don’t continue with the setup of your system. Instead, press Command-Q to shut down the Mac. When the new owner turns on the Mac, the Setup Assistant will guide them through the setup process.
Our Christmas Delivery Times.

If you place an order for a product that is in stock before 3pm on December 18th, it should ship in time for Christmas. 

An in stock product has a green box with delivery information, like the example below.

If it is orange or red we cannot guarantee it will arrive in time for Christmas.