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Order by 18 Dec. for Christmas delivery. Click to learn more.    
Our stores have now reopened. Read our Covid update.   
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The future of health is on your wrist.

Measure your blood oxygen level. Keep an eye on your heart. See your fitness metrics on the enhanced Always-On Retina display. Live a healthier, more active, more connected life.

From only £13/pm

Health

Understand your health on a deeper level.

Blood Oxygen. Measure your blood oxygen with a revolutionary new sensor and the Blood Oxygen app.1

ECG app. Take an electrocardiogram from your wrist anytime, anywhere.2

Sleep app. Meet your sleep goals each night so you can live a healthier day.

Fitness
Every which way you move counts.
Track your daily activity and precisely measure all your favourite ways to work out, even underwater.3

Workouts. Choose from running, swimming, yoga, cycling, dance or almost anything else you’re into — and start measuring your every movE

Stay connected
Your on-the-go command centre.

Built-in cellular connectivity lets you get calls, send texts, stream Apple Music and talk to Siri — all without your phone. And Apple Pay is always close at hand.

Design

Let your personality shine through.

The Always-On Retina display is now 2.5x brighter outdoors when your wrist is down, so you can see your watch face without waking your screen. And with new customisable faces,
there’s a look for you.

Face Sharing. Discover new watch faces online or in the App Store, then share with friends and family.

Family Setup

Your family,
joined at the wrist. 

Now you can use your iPhone to pair watches for family members who don’t have their own iPhone. So everyone can stay in touch.6 

Why Apple Watch

It’s the ultimate device for a healthy life. 

Health

Get heart notifications. Track your sleep. Quickly call for help in an emergency.7

Fitness

Track all your daily activity. Precisely measure your favourite workouts.

Connectivity

Get calls and texts. Listen to music. Use Apple Pay and Siri. All straight from your wrist. 

Personalisation

Mix and match cases and straps. Discover, customise and share watch face

Which Apple Watch is right for you?

Series 6

GPS
From £379 

GPS + Cellular
From £479 

Aluminium

Stainless Steel

44mm or 40mm
case size

Always‑On Retina display
30% larger than Series 3 

Blood oxygen app1

ECG app2

High and low heart
rate notifications

Irregular heart
rhythm notification8

Fall Detection

Supports Family Setup6
(GPS + Cellular models)

SE

GPS
From £269

GPS + Cellular
From £319 

Aluminium

____

44mm or 40mm
case size

Always‑On Retina display
30% larger than Series 3 

____

____

High and low heart
rate notifications

Irregular heart
rhythm notification8

Fall Detection

Supports Family Setup6
(GPS + Cellular models)

Series 3

GPS
From £199 

____

Aluminium

____

42mm or 38mm
case size

Retina display

____

____

High and low heart
rate notifications

Irregular heart
rhythm notification8

____

____

Add them together. Multiply their power.

Get directions on your iPhone and a tap on your wrist to turn. Track your workout on your watch and your progress over time on iPhone. Together, Apple Watch and iPhone
add up to so much more.

Why Apple Watch

Change your strap. Change your look.
Interchangeable straps come in many different styles, materials and colours. So it’s easy to find the right look for the right moment.
AppleCare+
Enhanced support, enhanced coverage.

Apple-certified service

24/7 priority access to Apple experts

Accidental damage coverage

  1. Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
  2. The ECG app is available on Apple Watch Series 4 and later (not including Apple Watch SE) with the latest version of iOS and watchOS. See apple.com/uk/watch for compatibility details. ECG is not intended for use by people under 22 years old. With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.
  3. Apple Watch Series 6, Apple Watch SE and Apple Watch Series 3 have a water resistance rating of 50 metres under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing or other activities involving high-velocity water or submersion below shallow depth.
  4. Wireless service plan required for cellular service. Contact your service provider for more details. International roaming is not supported. Check apple.com/uk/watch/cellular for participating network providers and eligibility. See support.apple.com/en-gb/HT207578 for additional setup instructions.
  5. Apple Music requires a subscription.
  6. Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/uk/watch/cellular for participating network providers and eligibility.
  7. Apple Watch Series 6 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular connectivity, your iPhone needs to be nearby. If your iPhone isn’t nearby, your Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi Calling.
  8. Irregular rhythm notification requires Apple Watch Series 3 or later (not including Apple Watch SE) with watchOS 6 or later, and iPhone 6s or later with the latest version of iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AF). See apple.com/uk/watch for compatibility details.

Some straps sold separately.

Apple Watch Series 6, Apple Watch SE and Apple Watch Series 3 require iPhone 6s or later with iOS 14 or later.

Features subject to change. Some features, applications and services may not be available in all regions or all languages. See apple.com/uk/watchos/feature-availability for complete list.

Our Christmas Delivery Times.

If you place an order for a product that is in stock before 3pm on December 18th, it should ship in time for Christmas. 

An in stock product has a green box with delivery information, like the example below.

If it is orange or red we cannot guarantee it will arrive in time for Christmas.